Lead Generation Analysis and Plan
Lead generation is the process of attracting leads (your potential clients) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to assist and convince them regarding your offerings and then convert them into a paying customer.
Features to be a successful lead generator:
- Acquire Leads.
- Nurture Existing Leads.
- Score every Lead.
- Pass on leads to Sales.
- Evaluate Lead Generation process.
4 step lead generation successfully:
Step #1: Review closed deals
Step #2: Review new marketing qualified leads
Step #3: Generate Sales related SQLs
Step #4: Find the opportunities to optimize the lead
