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Marketing Plans India

Marketing Plans & Tactics

Marketing plan is all concerning creating authority so the search engines perceive your website as reliable. that is the basic plan behind all of the most effective SEO marketing strategies. Marketing plan SEO also includes using the correct keywords, building backlinks, optimizing for various devices, and more.

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Basic tenets of an SEO marketing plan include:

  • Inventory of all site collateral and marketing materials
  • SEO audit
  • Digital hierarchy of priorities that outlines benchmarks and next steps
  • Frequent updated list of current keyword rankings and potential ranking opportunities
  • Editorial calendar and content schedule
  • Content optimisation goals for high-conversion pages
  • Distribution, syndication and promotion channels and possibilities
  • automated metrics tracking and analytics reporting

SEO marketing tactics

SEO techniques are classified into 2 broad categories:

  • White Hat SEO - Techniques that search engines recommend as part of a good design.
  • Black Hat SEO - Techniques that search engines don't approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

White Hat SEO

An SEO tactic is considered as White Hat if it's the following features:

  • It conforms to the search engine's pointers.
  • It doesn't involve in any deception.
  • It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user can see.
  • It ensures that an online page content should have been created for the users and not only for the search engines.
  • It ensures good quality of the web pages.
  • It ensures availability of useful content on the web pages.

Always follow a White Hat SEO tactic and don't try to fool your website visitors. Be honest and you'll definitely get something more.

Black Hat or Spamdexing

An SEO tactic, is considered as Black Hat or Spamdexing if it's the following features:

  • Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
  • Redirecting users from a page that's engineered for search engines to 1 that's a lot of human friendly.
  • Redirecting users to a page that was completely different from the page the search engine ranked.
  • Serving one version of a page to search engine spiders/bots and another version to human visitors. this is known as Cloaking SEO tactic.
  • Using hidden or invisible text or with the page background colour, using a tiny font size or hiding them within the HTML code like "no frame" sections.
  • Repeating keywords within the metatags, and using keywords that are unrelated to the website content. this is often referred to as metatag stuffing.
  • Calculated placement of keywords among a page to boost the keyword count, variety, and density of the page. this is often known as keyword stuffing.
  • Mirror websites by hosting multiple websites - all with conceptually similar content but using completely different URLs.
  • Creating a rough copy of a popular website that shows contents similar to the original to a web crawler, sometimes it redirects web surfers to unrelated or malicious websites. this is known as page hijacking.

 

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