Sales Literature and Tools

Sales Tools & Literature

Sales literature is the collection of materials businesses use to explain the customers and help them make buying decisions. These materials focus on areas such as specification sheets, tariffs, brochures, catalogues, media kits and order forms. With the sudden switch from print materials to electronic communications, some of these tried-and-true materials are being adapted to digital formats

Do you know many firms that can sell their product or service without literature or other supporting materials? It’s tough to execute such ideas . Sales literature and tools assist you communicate and strengthen your messages.

They’re also called as “marketing communications” and they also include:

• Company brochures
• Product data sheets
• Case studies
• PowerPoint presentations
• Websites
• Newsletters
• Reference lists
• Proposal templates
• Calculators